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Media Contact: Susan Love
408.867.6324 or cmg_susanlove@yahoo.com

Heraeus Kulzer, Inc. Introduces Venus® Temp C&B

Industry leader continues its quest to take esthetic restorations to the next level with its launch of a durable and natural-looking temporary that offers the same esthetics found in final restorations

ARMONK, NY, October 2, 2007— Heraeus Kulzer's much-anticipated launch of Venus® Temp C&B at the American Dental Association annual meeting this week in San Francisco is giving both dental professionals and patients something to smile about.

Heraeus Kulzer, the worldwide leader in dental esthetics, says patients undergoing a temporary restoration can now enjoy the same esthetics found in final restorations with its newest product: Venus® Temp C&B. At the same time, dental professionals will appreciate the product's unique combination of strength and beauty. Venus® Temp C&B is indicated for the fabrication of esthetic temporary crowns and bridges, inlays, onlays, and veneers. Additionally, its unique and proprietary formulation makes it ideal for long-span bridges. "The new Venus® Temp C&B gives our patients a true mirror image of what their final restoration will look like," say Dr. John Cranham, DDS, PC and Shannon Pace DA II of Cranham Dental Seminars.

Venus® Temp C&B is the newest member of the Venus® flagship brand, which is the first and only brand to marry both direct composite solutions and indirect porcelain solutions. Demand for durable and natural-looking temporaries from both dental professionals and consumers drove Heraeus to expand the Venus® brand, which now includes Venus® Composite and Venus® Porcelain. In whole, the Venus® line is the first to offer dentists and laboratories an integrated and simplified approach to esthetic restorations.

Heraeus Kulzer, a long-time supporter of programs that support those who are disadvantaged, also announced that it is donating two percent of sales from its Venus® Temp C&B to the National Children's Oral Health Foundation. "Heraeus Kulzer is a company that cares... and works to demonstrate that daily," says Christopher Holden, President of Heraeus Kulzer, North America. "Our mission, which has never faltered, is to use our science, materials and innovation responsibly so that we may transform lives in a positive manner. We feel that it is especially appropriate to use our resources to support children in need," he adds.

For more information on Venus® Temp C&B or any product in the Venus® suite, please call 800.431.1785 or visit www.Heraeus-Venus.com.