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FOR IMMEDIATE RELEASE
Media Contact: Susan Love
408.867.6324 or cmg_susanlove@yahoo.com

Heraeus Introduces Venus® Smile — a First-Ever Integrated Suite of Esthetic Products Plus Services Designed to Help Dentists Attract and Treat Patients

ARMONK, NY, February 21, 2008—Heraeus Kulzer, Inc., announced today the launch of its highly anticipated Venus® Smile, a unique combination of esthetic products plus practice building services (www.smilebyvenus.com). The brand builds on Heraeus’ commitment to transform lives through innovative product solutions, technologies and partnerships.

Heraeus already holds the unique distinction of being the first and only manufacturer to integrate both direct and indirect restorative products through its Venus® line of products: Venus® Composite, Venus® Flow, Venus® Temp C&B and Venus® Porcelain. These products work together to help dentists provide superior esthetic restorations to their patients. With the introduction of Venus® Smile, the brand now expands to include a suite of built-in, practice-building solutions. As dentists integrate Venus® Smile into their practice, they’ll automatically benefit from Venus® Provider status, which affords them countless opportunities to market themselves, profile their work on a consumer-facing website and much more.

"Our products must continually evolve to meet the demands of the market, our customers, and our partners. Venus® Smile is a complete brand designed to integrate and systematize a practice's functions around esthetic dentistry. The addition of these services helps practices to gain critical efficiencies and improve practice profitability," explains Christopher Holden, President of Heraeus Kulzer, Inc, Armonk, NY.

The esthetic practice-building services and solutions now available through Venus® Smile include:

• Venus® Smile: Superior direct and indirect restorative products through its Venus® line of products: Venus® Composite, Venus® Flow, Venus® Temp C&B and Venus® Porcelain
• Venus® Academy: on-demand clinical training and education for doctors and teams.
• Venus® Patient Network: direct-to-consumer marketing which includes a portfolio of exquisitely designed and high-impact marketing and patient education tools that can be easily customized to help practices effectively attract and educate patients — without spending a lot of time or money.
• Venus® Express Patient Financing: built-in patient financing solutions offered exclusively through a leading national bank, to be named later.

Earlier this year, Heraeus also introduced Venus® Smile Centers, nationally recognized dental laboratories that are specially trained and certified to deliver Venus® Smile Porcelain restorations.

For more information on Venus® Smile or any product in the Venus® suite, please call 800.431.1785 or visit www.smilebyvenus.com.